• Jasnoor Sandhu

Small Business Spotlight

Updated: Jun 29

Interview with Brenda, owner of NGYN Designs:


Every week, we spotlight a small business. This week, we are spotlighting NGYN Designs, and its founder, Brenda! We gave Brenda a series of prompts:

  1. Tell us a little about you as a person (background, education, hobbies, etc.)

  2. What is the mission and vision you have for your business?

  3. Tell us a little about your experience being a small business owner, and feel free to include the intersectionality of being a POC.

  4. What is your experience being an API business owner?

  5. Are there any products you would like to specifically mention?


These were her responses:


1. I am a 23 year old, caffeine obsessed, almost-college grad and small business owner with a focus in Graphic Design. I love playing the ukulele (badly, haha), taking hikes, hours of aimless driving, and trying new foods. I’m the kind of person who cuts her strawberries into little heart slices because it makes her heart happy. I am also the kind of person who will sit on FaceTime calls with little kids for hours as they show me every single toy they have in their room and they run around their house to show me all the windows.







2. Honestly, my small business has mainly been a vessel for self-expression and a way to constantly push me to design. It’s hard to be motivated, especially at this time, but having some kind of platform where my work can be displayed has been really great in fostering creativity!


3 & 4. Combining these two questions, as a female, Asian-Canadian business owner, I had a lot of self doubt and fear before I branded myself as a small business owner. Before starting out, most of the small businesses I saw were Caucasian-owned and operated. It made me seriously question whether or not there was a place for me to be a small business owner. But these other small business owners were so warm and welcoming, they gave me pep talks and tips on how to start and generate interest in my work. Once I was able to connect with them, I branched out my connections and was able to see other female API business owners who were thriving and just killing it in their own niches. It’s encouraging to see people like you who are succeeding and it pushes me to continue to do more and be better at what I do.

5. All of my prints are currently 30% off! There’s limited stock as I’m trying to clear out my inventory, but all of those pieces are ones I created as reminders to myself. Each of the phrases on my prints is something that speaks to me and (I hope) others too!



Brenda provided us with some of her products to review! The two prints were the "Grow Into It" Succulent print and the "Bloom" Monstera print. They were super cute and trendy, perfect for wall decoration or anywhere else your heart desires. The minimalist style with the colour block looked so satisfying together, and we can’t wait to see more prints in the future!



Interview with Ruth, owner of Chi Resin:


Every week, we spotlight a small business. This week, we are spotlighting Chi Resin, and its founder, Ruth! We gave Ruth a series of prompts:


  1. Tell us a little about you as a person (background, education, hobbies, etc.)

  2. Tell us a little about your experience being a small business owner, and feel free to include the intersectionality of being an API.

  3. What is the mission and vision you have for your business?

  4. Being an Instagram-based business, what is your personal experience using this platform?

These were her responses:


1. My name is Ruth and I grew up in Mississauga. I graduated from Wilfrid Laurier with honours in Criminology. I currently work full-time in finance and I am the owner of Chi Resin.





2. When I was younger I was enrolled in drawing classes so I’ve always had an artistic side but as I grew older I lost touch with that creativity. With the pandemic hitting and a lot more spare time, I decided to try resin art back in December 2020 and I grew to love it. I eventually went on social media and started advertising in January 2021. I officially launched my website in March 2021.


Being a small business owner is definitely challenging, you are essentially playing every role in the business: CEO, Marketing, Shipping/Packing, Purchasing etc. I’ve learned a lot the last couple months and I’ve met many other small business owners. It's a very fulfilling feeling when you see clients who love your products and/or when other business owners reach out for help. Being of asian background, I luckily have not experienced any negativity online. I am very proud being a woman owner business. I strive to support all woman owned businesses because there just isn’t enough women bosses.


3. To offer affordable unique jewelry that is not mass produced and makes the individual feel extra beautiful. I want to be able to inspire other women and young people who have doubts to start their own businesses.


4. My experience using Instagram as a communication point with customers and other business owners has been great. I think the algorithm is a little odd at times but IG gives a lot of great insights on when to post/what time your customers are most active. I try to post at those times and it seems to work most of the time. I’ve used the promotion feature a couple of times and it helps me gain exposure and make new connections with others.





Ruth provided us with some products to review, specifically two sets of earrings (a dainty moon pair and a floral pair), a kitten keychain, and some stickers. They were packaged very meticulously; it felt like unwrapping a gift! The earrings were beautifully designed, and although long, they were lightweight. The kitten keychain was adorable, and the stickers were also super cute! The aesthetics are really eye-catching and unique; each accessory goes well with anything. Looking forward to seeing her future designs!





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